GROWING LEISURE BUSINESSES

Golf Courses | Health Clubs | Spa & Wellness | Theme Parks | Tourist Attractions

Adventure Tourism

Golf Courses

Spa and Wellness

Theme Parks

Changes in customer behaviour has led to a significant increase in Leisure related spend over the last five years. The continued trend, particularly for Millennial customers to spend more of their money on social activities has positively impacted this sector.

Growing Revenue have a breadth and depth of knowledge within the UK leisure sector and are best placed to provide you and your teams with strategic advice. We are normally asked to help answer the following questions:

 

  • We have huge variances in demand; how can we develop an optimal pricing strategy?
  • How can we increase lead generation and improve conversion?
  • How can we understand our customers better to develop new products and services to match their needs?
  • Our marketing activities are very fragmented. How can we streamline, personalise and automate our communications?

PREVIOUS WORK

As advisors to some of the worlds’s most well known leisure brands; you’ll appreciate that we work in confidence. Below you’ll see a small selection of our previous work which is not attributed to any specific client. 

CRUISE REVENUE MANAGEMENT

Developing a pricing strategy and yield management tool for a Cruise Line which generated an 18% increase in Yield and a 9% increase in average spend. 

TOUR OPERATIONS COMMERCIAL STRATEGY

Commercial review of margin performance and delivery for a tour operator which led to a margin increase of 6%.

INTERIM COMMERCIAL DIRECTOR

Review of a travel brand which led to an implant of a Commercial Director and restructure of the commercial team. Development and mentoring and long term training plans developed.

DIGITAL STRATEGY

Complete digital transformation plan for a travel brand which included full customer journey mapping, CRM strategy, marketing automation and lead generation strategy.

SALES FORCE EFFECTIVENESS

Review of a sales team for a UK travel brand. Distribution Strategy aligned to account management plan and effective resource strategy. Implementation underpinned by the introduction of a sales force platform and account management automation processes.

OUR SERVICES

Research

Business Analysis

Financial Modelling

Customer Segmentation

Pricing

Brand Strategy

Product Development

Revenue Management

Marketing Efficiency

Digital Marketing

Sales Performance

Distribution

Channel Strategy

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